About Picchu

Pronounced: ‘pee – choo’
Ethos: Stylish yet comfortable maternity wear
Mantra: "Being Pregnant Never Looked So Good"


Picchu was created to bridge the gap between budget, functional maternity wear and high end, unaffordable clothing. Our market research proved that pregnant women wanted to look like themselves, but in clothes that accommodated their new and changing figure. The collections are classic, yet influenced by trends making mums-to-be fashionable and comfortable. We also wanted to create a collection that could be matched as much as possible to all the other pieces in the range so that a few key items could be bought to create a number of different looks.

We aim to provide our customers with a seamless, easy and quick shopping experience. For customers who are uncertain about which styles will suit their particular shape, we offer telephone support to help you through your choices.

The Picchu Maternity collection can be purchased by phone, fax, here online or via mail order for stress-free shopping. All ordered items are beautifully wrapped in tissue paper and satin ribbon for an intimate gift wrapped touch. (Due to high volumes orders may not be gift wrapped during sale periods. If your order contains any items on sale and you would like it gift wrapped then please contact us after placing your order and we will be happy to oblige)


Happy shopping from the Picchu team!